Case study · Food and beverage
SEMrush SEO and Social Media Growth Plan for Lebanese Food Brands
We delivered Arabic keyword research, competitor analysis, B2B lead lists, SEO roadmaps and a 30-60-90 day social media plan for two Lebanese food-sector businesses.
- SEMrush
- Google Business Profile
- TikTok
At a glance
The challenge
The food brand sold mostly through Instagram, WhatsApp and direct orders, and the training firm needed more leads from search. Both needed a clear, data-led plan for what to promote, where to promote it, and how to stand out from competitors.
- Instagram had no single clickable path to order, so buying interest was easy to lose.
- Colors, fonts and templates varied across platforms, and the brand mission was rarely repeated.
- Facebook held the largest audience but carried generic, cross-posted content and no pinned ordering steps.
- A Google Business Profile still had to be set up and optimized for Search and Maps.
- The training firm faced global certifiers and regional firms with much stronger search visibility.
What we built
We ran a multi-workstream marketing program for both businesses, covering research, content, local search and growth planning. Each workstream produced files the teams could use right away: ranked keyword tables, lead lists, post copy, profile setup kits and step-by-step plans.
Arabic search demand research
We used SEMrush to rank 18 pantry products by Arabic search volume and 7 Lebanese cities and regions by demand. The results set which products to feature and where to target ads.
Competitor benchmarking
We compared each business with its main competitors on offer, channels, strengths and gaps. We then wrote a clear angle for how each one can stand out.
Segmented B2B lead lists
We built lead files in CSV and XLSX across 17 segments, such as restaurants, hotels, supermarkets, dairies and food factories. A short video showed how to load them into WhatsApp, with a four-step outreach and tracking flow.
Google Business Profile kit
For the food brand, we prepared a setup checklist, a business description, three post drafts, review request scripts, and five SEO meta titles and descriptions.
Bilingual SEO roadmap
For the training firm, we mapped English and Arabic keyword clusters to one landing page per service line. The plan adds supporting guides, internal linking paths and a monthly backlink sprint.
Community and directory map
We listed 20 local and diaspora communities and business directories, each with a suggested outreach angle and simple posting rules.
Instagram and influencer plan
We wrote ready-to-post captions, content pillars, a weekly posting cadence, influencer collaboration formats, outreach templates and a 30-day checklist.
Digital audit and 90-day plan
We audited the food brand’s Instagram, Facebook, TikTok and YouTube presence. We then set a 30-60-90 day plan with one ordering hub, monthly KPIs and clear owner roles.
The outcome
- The food brand knows which products and regions draw the most Arabic search demand and can focus campaigns there.
- Sales outreach can start from ready lead files grouped by segment, with status tracking to avoid duplicate contact.
- The food brand has a complete kit to launch and grow its Google Business Profile, including posts and review requests.
- The training firm has a page-by-page SEO and backlink roadmap in English and Arabic.
- The food brand has a 30-60-90 day plan with monthly KPIs such as link clicks, WhatsApp inquiries and orders by channel.
Many of our projects are under NDA, so we keep client names private. With client consent, we can share more detail or a live walkthrough on a call.
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